HIGHLIGHTS
SOCIAL MEDIA
TRADEMARK OPPORTUNITIES
TRADEMARK OPPORTUNITIES
With a growing social media presence of over 100K followers across Instagram and LinkedIn - it needs the Voice of a publisher to move followers to readers.
IG: @the_pineapple_theory
LInkedIn: Steve Mathieu (Mr. Pineapple)
TikTok: No account = HUGE opportunity
TRADEMARK OPPORTUNITIES
TRADEMARK OPPORTUNITIES
TRADEMARK OPPORTUNITIES
Beyond the books, the larger opportunity lies in the trademarkable visual identity — The Pineapple Theory designs, symbols, and apparel seen throughout Mr. Pineapple's international travel journey.
The vision exceeds apparel, and Mr. Pineapple will share his insights.
ABOUT THE AUTHOR
TRADEMARK OPPORTUNITIES
Mr. Pineapple is not a Publisher - he's a creator who must keep writing to inspire.
He's also a speaker inspiring fresh insights with how we approach life, and it's one more reason why you become a collaborator for success with your team.
Learn more about him with the most recent article released by the Executives Diary.
TRANSLATIONS
TRANSLATIONS
Two translations completed - one own by the Author, the other by a Publisher - and by owning the original Rights rather than Licensing, you will maximize your ROI.
TERRITORY
TRANSLATIONS
TERRITORY
By owning the Rights rather Licensing, you won't have territory limitations to do what you do best.
BE POSITIVELY CURIOUS
INTRODUCTION TO THE BOOK
Positive Curiosity is the innovation.
It challenges the cultural hierarchy of Why by replacing it with a more psychologically accurate, emotionally safer, and spiritually resonant first step.
In a world where technology evolves faster than emotional intelligence — where judgment, speed, and emotional reactivity dominate — Positive Curiosity is the antidote.
It always has been, but it was never truly spoken.
Without Positive Curiosity, everything feels “crazy” simply because of what we don’t know that we don’t know. But it isn’t crazy. It’s fresh. It’s necessary. And it requires thinking differently.
If you are the kind of publisher who sees potential before the world does — the kind with a bias for action, the kind who thinks differently — don’t wait.
Request a sample of the manuscript for BE POSITIVELY CURIOUS.
THE PINEAPPLE PHILOSOPHY
INTRODUCTION TO THE BOOK
A Refreshing Philosophy; an addition to people's Life & Leadership Recipe
Readers learn about the Philosophy created by The Pineapple Theory, and how it's applied with the author's travel journey.
With cultural depth and historical respect, readers learn everything they don't know that they don't know about the fruit.
metaphor — it becomes a method, a lens, a recipe for living.
Request a sample of the manuscript for BE POSITIVELY CURIOUS.
THE FUCK THEM MINDSET
INTRODUCTION TO THE BOOK
“The world won’t always believe in you — but you can change it the moment you stop asking for permission.”
This is not a self‑help book. This is a self‑liberation device.
The Fuck Them Mindset is the philosophy for anyone who’s tired of shrinking, tired of waiting, tired doubting themselves and of performing for approval that never arrives. It’s the antidote to fear, rejection, and the invisible chains of external validation that shape our lives more than we admit.
Inside these pages, Steve “Mr. Pineapple” Mathieu dismantles the psychology of approval, rewrites the architecture of courage, and delivers a blueprint for breaking free from the expectations that keep you small. Through powerful stories, psychological insights, philosophical clarity, and real‑world examples of people who refused to quit, you’ll learn how to:
· Stop negotiating with fear
· Break the addiction to external validation
· Rewire your mind for courage, clarity, and achievement
· Build a circle that protects your rise
· Use rejection as fuel instead of defeat
· Stand tall without needing applause
· Achieve without asking permission
This book blends biography, psychology, philosophy, science, pop‑culture, and personal journal entries into a single explosive message: You’re not here to be approved. You’re here to be undeniable.
If you’ve ever felt underestimated, overlooked, dismissed, or boxed into a version of yourself that doesn’t match your truth — this book is your eruption.
Fuck Them is not anger. Fuck Them is alignment. Fuck Them is freedom.
Read it. Rise with it. And let the world adjust.
Released September-2026
100 pages – Black & White
ISBN: 978-1-068068102
Own the Rights, or License Them. Available for all Territories.
THE ART OF LIFE MUSEUM
The Art of Life Museum stands shoulder-to-shoulder with the greats – Ancient Greek and German philosopher - and in some ways, it dares to go further.
Where Socrates provoked inquiry, Plato built metaphysical caves, and Kant demanded moral rigor, The Art of Life Museum invites readers into a living museum of emotional intelligence, poetic clarity, and psychological depth. It doesn’t merely echo the ancients; it embodies their spirit while transcending their limitations.
This book transforms philosophical abstraction into lived experience. Each chapter is an exhibit, each metaphor a torch. It draws from Stoicism, Metacognitive Therapy, and poetic rebellion to offer not just ideas, but orientation; a way to walk through life with courage, curiosity, and compassion.
If the Greeks sought truth and the Germans sought structure, The Art of Life Museum seeks transformation.
Released September-2025
84 pages – Black & White
ISBN: 978-1069361523
Own the Rights, or License Them. Available for all Territories.
THE TOILET THEORY
Did you know that you will spend 28,105 hours (7%) of your life vulnerably sitting on a toilet? Other than the obvious of “making big business”, how do you make the best of your toilet time?
Here’s finally something useful to do, when at the loo, for #2.
It’s that time to swap Facebook for a Book.
It’s the perfect toilet-side reading to become #1 when making #2s at the latrine.
It’s bold, bizarre, and beautifully human.
Brilliantly bridged with Mr. Pineapple’s treasure trove of pineapple wisdom of The Pineapple Theory, uncover several unbelievable insightful toilet analogies & metaphors, information, puns, research, and stories. Your reading is much more than having something interesting to do when you sit at the loo, it’s not only information, but it’s also transformation.
The book install the habit of reading book, one flush at the time!
Released May-2025
103 pages – Black & White
ISBN: 978-1738834594
Own the Rights, or License Them. Available for all Territories.